So you're shy and you don't like doing public speaking or videos and you're wondering how you can promote your business. This is a common issue for a lot of healthcare professionals who just want to treat clients and don't want to do the marketing stuff. Well I'm sorry to tell you, if you sit in your cosy room all day and expect patients to come to you then [...]
https://www.youtube.com/watch?v=_VKY3-wo7VA Are you engaging your potential clients? We work so hard as healthcare professionals to drive people to our website, our social media platforms and ultimately we want a conversion, a sale, a paying client. What if they are not ready to make that jump? What if they haven’t received enough information to educate them that the decision to book is the right step for them to take. [...]
https://www.youtube.com/watch?v=XXVwTjEIUMo Getting a business off the ground can hard on a shoestring budget. You struggle the first couple of years at it and eventually things start to go right. Then you decide to expand and need a business loan or you want to get a mortgage. You go to all the big banks and they have no interest in you because you don't have what they require. This is [...]
Let's make use of that Precious Time Much like any business here at Practice Nav we know time is precious and finite. We all start with an equal playing field, its up to us what we do with the time we are given. If you were to rate yourself on a scale of 0 (terrible) to 10 (excellent) with your productivity and discipline with time where do you stand? Here are [...]
Finding a market for your product or ideas in business is a vital if you want your business to survive. There is no point setting up a service that nobody is going to use, otherwise you are just wasting your time and money. At PracticeNav our clients have great ideas, but sometime they get blinded by the process. You have to remember that you are not your client. You may [...]
CPD for your Business - Are you doing enough? How many hours a year do you spend doing CPD (Continuous Professional Development)? How many of those hours are spent learning about and investing in how to run your business? Based on these answers you will know if you are apportioning enough time to the business that is to sustain you and provide for your nearest and dearest (including staff [...]
Compared to 25 years ago we are now much more connected with technology, which can sometimes feel like a never ending stream of nonsense. It’s supposed to solve all our problems…. but sometimes it can complicate and create more problems. If you’re using technology, you need to use it to its full capacity, otherwise you’re only creating more work for yourself. So, here are my top tips for managing your [...]
We are health professionals who spend a lot of our clinical time face to face with people. One of our skills is the ability to build rapport and gain people's trust as we guide them on their treatment journey. Why then do we fear picking up the phone to see how they are doing after they have been to the clinic. One of the quickest wins in [...]
Since I started PracticeNav in 2015, I’ve always been fascinated by numbers and stats. Encouraging business owners to analyse every detail with the old statement of, if you can’t measure it, you can’t manage it. However, from working with our clients we’ve come to realise that over analysis can also become a hindrance to the business. You can spend all your time designing spreadsheets or comparing shredders online without actually [...]
As healthcare professionals we like to please people, otherwise we wouldn't be in this profession. However, this need to please people can come at the expense of our own needs and the needs of our business. Don't get me wrong, I think it's great to be involved in lots of different business activities and ventures, but sometimes they take up too much time. This time comes at the expense of working on your core business and your down time. Fair enough, if you've got time to spare and your financially secure for life, but most of us have a set number of hours we work a week. I believe our down time is as important as our work time so I want to give you examples of ways to say NO and the benefits of saying no.
Recently I've been working with very busy clinic owners. You may say why do busy clinic owners need help? It's because they are both in their early 30s and are nearly burnt out due to their workload. They're both working over 70 hours a week and missing out on their own health (gym, healthy eating - all the stuff we tell our clients to do) as well as time with their friends and family. We all have a finite amount of time on earth, so make sure you make the most of it, rather than chasing extra money (stress) you don't need. So I propose the question, what are your magic numbers? Below is a way to help you figure out what they are...........
If you want things to be different you need to do different things. Albert Einstein said the definition of madness is to do the same thing over and over again and expect different results. In a healthcare business if you want different results then you need to change how you do things. A lot of clinicians complain about how they wish things could be different and don't change anything. Here are some of the top complaints I hear...I've also thrown in some solutions. In order to change you need to be different!
What percentage of appointments are Did Not Attend (DNA), Cancelations, Unable To Attend (UTA), New Patients (NP) in the average clinic? The percentages will vary hugely with every clinics depending on the type of clinic, how long it's been established, client base, location etc. So I can only give you information based on the average Physio clinic I deal with. The percentages are of the total patients booked in say for one week. Say 50 patients for a week 2% DNA (1) 6% UTA (3) 2% Cancellation (1) 74% FU (38) 16% NP (8) If your DNA, UTA and cancellations are above 20% then you need to review your system - click here to review your systems. Ideally you want your NP above 10% in order to grow your business. If this is not the case and you've got all the systems in place then you need to review your marketing strategy. Click here for a free marketing plan. You also need to follow up with all DNAs and cancellations via phone call by treating practitioner to find out what happened and rebook their appointment. Reminders - I sent SMS and email reminders for all appointments, people are busy and forget things, make it easy for them to remember their appointment.
Before we start, I wish to point out that this is not some dodgy scheme to make you rich in 4 weeks, or some African Prince looking for a bank transfer. This idea of this article is to provide you with more time, yes time! Time, which for a lot of us is constantly running out. Please note all of this is my opinion, based on experience in the field and research into how to be more efficient. Why do people in the western world work 5.5 days a week, or as a business owner up to 70-80 hours a week? If you're working more than 80 hours a week as a health practitioner, then you really need to evaluate why and what you're doing. It is has been proven that working long hours consistently, increases your health risk to stress, cardiovascular disease, obesity, high blood pressure, cancer etc..... So why work yourself into the ground and then have to deal with the effects? I appreciate that starting off in business or taking on a new project can be stressful, but it doesn't have to be constant. So, here's how and why I'm working 3 days a week.
So I've been thinking about learning from my mistakes recently and wondering why I don't do it more often. At a clinic I was involved in I made the mistake of hiring someone for the sake of hiring someone, I know it sounds stupid! I was in a position where I needed someone to cover a clinic as I just opened a second site. It turned out to be tough work, the clinician was hard work and not a team player. I put in the hours of supervision and guidance over the course of a eight months, but in the end it just wasn't working so the contract ended. This happened me again (It didn't happen to me, I chose to put myself in the situation) with one of the clinics I look after. We were expecting too much too soon with not enough experience. Again the contract ended (on good terms), so what have I learnt from the situation....
No matter what you do in life it's alway good to have support. Any successful business has a good support network and understands how important it is. Regardless of whether you're a sole trader running an individual clinic or a multi location clinic you need a support network (PracticeNav's new interactive facebook page click here). As healthcare practitioners we're always updating our professional skills but don't pay much attention to the business support. So this blog will discuss five easy ways to create a support system to run a successful clinic.
When making decisions in business and life I generally use this question as a guide. Six months on from setting up my own clinic and helping to update the systems of an existing clinic it's served me well. My new clinic www.compassphysio.ie is going very well, I work there 2 days a week and have an employee there on the other days. The clinic I helped out at now has a clear plan in place as to where it wants to go and the clients it wants to see. They have a clear exit strategy with excellent systems in place to make the business run more efficiently. The process of these transformations is that difficult, it's more about valuing yourself to make the investment in your business and in turn your future. So I'm going to ask my favourite questions regarding business in healthcare, to encourage you to make some changes.
What's your business website like? Do you have one? If you run a healthcare business and your don't have a website or it was designed in 2007 by a family friend then it's probably time to invest. Five months into two clinic transformations one thing that's really important is having a good website regardless whether your clinic has just opened its doors or has been established for 20 years. Most people want the following when they click on a healthcare website contact number, online booking & location details. The following tips will help you develop or update your new website. As a valued reader of the practicenav blog feel free to contact the following web design company for a FREE Website review by clicking here
Why is signage so important? Simple answer is that it creates business through brand awareness. I was at my new clinic in Castlecomer, Co Kilkenny www.compassphysio.ie for 4 months before I got my sign organised for outside my clinic. The sign is located on a busy road in the town. In the first week alone we got five enquires from the sign (we know this because we ask people how they hear about the clinic) and converted three of them. The sign cost about €300 to put up and paid for itself after two weeks. I imagine the sign will last at least two years with a huge Return On Investment (ROI). Following this I got my car wrapped in signage which cost €400. The response to this was fantastic, people are aware I'm in the town, I park in different locations throughout the town to gain as much exposure as possible. So here are some reasons as to why you should invest in decent signage.
Let's be realistic, no matter what stage your business is at it's not always going to be plain sailing. Following on from my last video on how to hire people for your clinic I'd like to discuss the issue of having a lean period in your clinic and how to plan for it. A lean period in a healthcare business generally happens around holiday time or staff departures. If you plan for it and you know it's coming then you don't have to stress about it. I heard a great phrase the other day "control the controllables", in other words plan for what you can control and adapt to the rest. I'd also recommend trying to build some sort of a contingency fund for difficult times or expansion within your business. Here are 5 tips to help plan for lean periods regardless of what stage your business is at.
We recently had the opportunity to discuss Business Fundamentals with Matt Alderton from B-XPONENTIAL. [wpvideo 74CtEtGC] At PracticeNav we have all the information and know how to develop a system to suit your business. Take our Online Audit which gives you instant results, or you can contact PracticeNav via email on firstname.lastname@example.org to find how we can help. Feel free to ask any questions in relation to this. Colin Phillips Business Consultant PracticeNav
Show Notes FREE AUDIT LINK: CLICK HERE See below the foundations for a good clinic set up Contact us email@example.com Feel free to ask me any questions for the next podcast
When most people hear the word "invest" they automatically think money. However investment is more than money, if applied correctly it can also include time. Most healthcare business owners complain about not having enough time to work "on" the business. The reason for this common complaint is the fact that they don't have the correct systems in place and are unwilling to adapt to the ever changing healthcare landscape. If you work for two hours per week on any of the previous articles I've wrote over the course of a year your business will grow. As it's a healthcare business it would increase over a steady period, let's be conservative and say you improve by 1% per week. If you're seeing 25 clients a week at present, say 5 per day and you consistently improve by 1% each week, then after one year you will be seeing over 40 clients a week! After two years it will be 70 clients per week. Don't believe me? Click here to see example showing the simple principles figures. Results in this industry are not instant, if you're not in it for the long haul then go do something else with your life, because you have to enjoy it.
What happens when you go shopping without a checklist? You end up buying non essential items and forget the stuff you need. Sound familiar? Having a checklist ensures you know exactly what you're looking for and what you need to do. It's the same in business, if you don't have checklists for you and your staff then people don't do what's required in order to run an effective business. It's not just about checklists, [...]
I was in a doctor's waiting room recently waiting to have my appointment. As an observer of all things system based and picking holes in business systems, I had time to kill. I've recently moved to the area so my first impression of the clinic was not fantastic, my observations included the following, poor signage to the clinic, cold waiting room, rude receptionist who looked like she'd been dragged through a bush to get to work and an attitude to match. She told me to talk a seat and the doctor will be with you shortly, I asked how long will he be and she snapped when he's finished with the other patients! Now I don't want to bash all GP clinics but I wasn't holding out much hope for the doctor who called me in 20 mins later to tell me how busy his morning was. He turned out to be a nice doctor but I had already made up my mind that I wasn't ever going to set foot inside the practice again. My point is that regardless of how professional you are, it's your whole system that makes the first impression. Here are my tips for first impressions.